Quick Tips for Search Engine Optimization

The green and red boxes indicate do-actions and don’t-actions. Green boxes mean that Google will reward you and red that they will penalize you (rank drop).

Title Tag

This is one of the easy points in SEO you must implement. A title tag simply tells users and search engines what this particular page is about. Create a unique title for each page.Titles are shown in SERP (search engine result page) and are what you see when you search for something. From the title users can quickly determine if a page is relevant to them. Therefore, it is important that titles are unique and descriptive in order to attract visitors to your site. The title for your website can be the name of your website or business and could include other important information like the location of the business or what you focus on or offer.

  • 🙂 KEEP in mind that the title must be relevant to the content of your page.
  • 🙁 Avoid titles like Untitled or New Page 1.
  • 🙁 Avoid extremely long titles and keyword stuffing.

TIP: Use title tags to attract clicks and thus improve your CTR.


According to Google you only need a robots.txt file if you have content on your site that you do not want to be indexed by the search engines. In this case you have to be aware that your ISP and firewall does not block Googlebot (this is only relevant if your server return a 5xx-error when the Googlebot tried to get the robots.txt file). Conversely, omit the robots.txt file if you would like for them to crawl every nook and cranny of your site. If the Googlebot can’t find a robots.txt file it will return a 404-error and continue crawling your site.


A sitemap file is an important aspect of SEO. It tells the search engines how your site is structured and which pages of your website that they should crawl.


When you upgrade your site to HTTPS, Google will give your site a minor rank boost. But don’t just upgrade to a secure protocol for ranking purposes. Do it because it sends a signal to your visitors that any information sent from their browser to the server where your site is hosted, will be encrypted. And in these days, encryption is of key importance!

Now that you have decided to upgrade to HTTPS, here’s a few helpful reminders:

  • Update the canonical address to HTTPS
  • Set the preferred site to HTTPS in Google / BING Webmaster tools
  • Update your sitemap file
  • Redirect your HTTP to HTTPS with a 301 rule (not with a temporary 302 rule)

If you fail to implement these changes, Google will see your site as duplicate content and that will not go unpunished: your ranking may drop.


Using HTML5 tags is not something that will benefit your ranking position and there is no valid reason for implementing it as ranking factor. Rather, use HTML5 because it is the latest release of the HTML language and browser update all the time. Thus, you will make sure that your site loads quickly (granted if it is well made) and that your users will get the optimal experience.

Code to Text Ratio

Is the code to text ratio a ranking factor that web developers should take into consideration when doing SEO? Yes, but mostly no.

No, because according to Google, code to text ratio is not a ranking factor.

Yes, because loading unnecessary code, like external Javascript or PHP code, can slow down the loading time of your web site and that will affect your ranking. A site that takes a long time to load is not user friendly and Google bots will punish that by causing your site to rank drop.

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